Update 10/07: AMD sent us a clarification this morning stating that they were not the ones responsible for the recent reduction in 7850 prices, bur rather that it was a result of the "natural economics that are governing the channel, promotions and agressive pricing that the ecosystem is driving on its own". While we typically take what AMD says at face value, it's hard to imagine partners are able to undercut AMD's MSRP by $20+ on a sub-$200 part if AMD has not changed the prices they're charging their partners.

AMD’s initial launch prices for the Radeon HD 7000 series were not well received by the thrifty. But as AMD has since discovered, starting high means you can make a big deal of price cuts, and that’s exactly what they’ve been doing for roughly the past 6 months. Through a few different rounds of publically announced price cuts on the 7900, 7800, and 7700 series, AMD has not only improved their competitive positioning versus NVIDIA and their old products alike, but has also quickly won favor with a budget-conscientious public.

It should come as no surprise then that AMD is continuing this campaign of public price cuts this fall with yet another round of price cuts. As part of AMD‘s preparations for future events AMD’s cheaper 7800 series card, the Radeon HD 7850, is receiving an all-but-official price cut to shore up the card’s competitive positioning.

Fall 2012 Radeon HD 7000 Series Price Cuts
Card Launch Price Spring MSRP Late Summer MSRP Fall Retail Price
Radeon HD 7970GE $499 N/A $499 $449
Radeon HD 7970 $549 $479 $429 $399
Radeon HD 7950 $449 $399 $319 $309
Radeon HD 7870 $349 $349 $249 $239
Radeon HD 7850 2GB $249 $249 $209 $189
Radeon HD 7850 1GB N/A N/A $199 $169
Radeon HD 7770 $159 $139 $119 $119
Radeon HD 7750 $109 $109 $99 $99

For this latest round of cuts AMD is reducing prices on the 7850 by a further $20, putting the market price on the 2GB 7850 at around $189. Meanwhile the largely neglected 1GB 7850 has also seen its market price come down to what’s best called a very rough $169, with individual SKU prices being relatively scattered due to the very small number of SKUs on the market (4, up for 2 a week ago). As with prior cuts the 2GB 7850 will remain as AMD’s primary 7850, with the less common 1GB model covering a specific niche for AMD.

These latest cuts follow AMD’s last round of price cuts in August, where between the launches of the GeForce GTX 660 Ti and GTX 660 we saw the 7870 move from $299 to $249 and the 2GB 7850 move from $239 to $209. Unlike past cuts though these new prices are technically not going to be MSRPs – AMD is making sure not to call them that – but the end result is much the same. Using market prices allows AMD to quote a number that more closely reflects the price of basic feature cards, which in the case of the 7850 have typically undercut the official MSRP by $10.

Source: AMD



View All Comments

  • creed3020 - Friday, October 5, 2012 - link

    I've been keenly waiting for more price drops before I upgrade from my Radeon 6850 to a 7850, this is getting close to the price I am willing to pay for one. Just need a good sale and it will be a done deal. Reply
  • Patflute - Friday, October 5, 2012 - link

    Such a pointless upgrade... I don't get why people need the latest tech in their computer. Reply
  • gamoniac - Friday, October 5, 2012 - link

    I don't think it is a pointless upgrade at all:
    - Lower power consumption at idle or load
    - Much much cooler
    - 33% - 100% better performance, and
    - Better overclocking ability.

    At $190-$200, HD7850 is a pretty sweet deal if AMD is your cup of tea. Playing Crysis 2 is "a walk in the park" :)

  • heffeque - Saturday, October 6, 2012 - link

    That's just sad... making the new card probably contaminated more than whatever extra electricity the 6850 wastes. Why not upgrade to a new video card when the old one starts not being useful instead? Darn hippies... What a waste... :-( Reply
  • MrSpadge - Saturday, October 6, 2012 - link

    Not saying this upgrade will be the best option available. But maybe his HD6850 can be handed down to family/frieds, thus making very good use of it. That's how I like to handle things: buy 1 new item, significantly upgrade 3 systems (if it works out..) Reply
  • ImSpartacus - Saturday, October 6, 2012 - link

    Maybe I can get his 6850! Still rocking a 4890, woot woot! Reply
  • jkostans - Sunday, October 7, 2012 - link

    Still with a 4870 1/2Gb here! The 7870's are tempting, just saw one on newegg for $215/ $195 AR free shipping. The $200 range is where it's at! Reply
  • johnsonjohnson - Monday, October 8, 2012 - link

    4830 here... The real price war begins... Reply
  • Gastec - Tuesday, November 13, 2012 - link

    Should I upgrade my HD 5850 to a newer one or should I wait 5 more years? Reply
  • HisDivineOrder - Friday, October 5, 2012 - link

    Never underestimate the value of a card that has superior power/heat traits and is quieter as a result.

    Plus, if you game at something higher than 1080p I bet you'd find the upgrade worthwhile.

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