01:13PM EST - That's a wrap! Time for Ian and I to play with the device

01:13PM EST - 32, 64 and 128GB options.

01:13PM EST - Availability starting April 10th in 20 countries.

01:12PM EST - It seems things are winding down.

01:12PM EST - "Next is now"

01:11PM EST - Lee is back on stage.

01:09PM EST - KNOX is brought up.

01:09PM EST - The S6 is one of the most secure today.

01:08PM EST - Gregory Wade from the Enterprise Business Team on stage now.

01:08PM EST - The S6 is ready for business right out of the box.

01:08PM EST - Samsung Pay will be adopted by more merchants than any other offering.

01:07PM EST - MST can be used in magstripe pay terminals.

01:06PM EST - Universal acceptance is needed to adopt a new pay mechanism.

01:05PM EST - Back to Samsung Pay.

01:05PM EST - Fast tracking AF is also integrated, we're probably talking about PDAF.

01:04PM EST - The camera is always on standby - launches in 0.7 seconds.

01:04PM EST - The S6 is clearly much superior in these samples.

01:03PM EST - Video comparison of the iPhone6 Plus vs the S6.

01:03PM EST - Comparison against the iPhone 6 Plus - the crowd goes crazy.

01:02PM EST - 16MP sensor on the back. F1.9 lens with OIS.

01:01PM EST - 5MP by the way.

01:01PM EST - 43% increased pixel size on the front camera.

01:01PM EST - This was actually the front camera, now onto the rear camera.

01:01PM EST - Real time HDR and Low Light Shot

01:00PM EST - Low light improvements, a new F1.9 lens.

01:00PM EST - All the promo videos are shot on the Galaxy S6.

12:59PM EST - Onto the new camera now.

12:59PM EST - "Powerful & Efficient"

12:59PM EST - "Wireless charging has arrived"

12:59PM EST - Both WPC and PMA are supported.

12:58PM EST - Wireless charing is now in by default

12:58PM EST - They claim no sacrifice has been made due to the built-in battery.

12:58PM EST - The battery is now built-in, Samsung is addressing that now.

12:57PM EST - 10 minutes of charging for 4 hours of use.

12:57PM EST - Half the time of the iPhone6 in charge time.

12:57PM EST - The claim that it's the fastest charging device out there.

12:56PM EST - The screen is also optimized in power consumption.

12:56PM EST - The new processor performs better and uses less power.

12:56PM EST - Battery now.

12:56PM EST - 11% increased PPI on the new Gear VR.

12:55PM EST - There's a new Gear VR. Works with both new versions.

12:55PM EST - The S6 Edge has the display wrapped around the edges.

12:55PM EST - 77% more pixels than the S5.

12:55PM EST - 5.1" QHD SuperAMOLED.

12:54PM EST - Display - raising the bar.

12:54PM EST - SSD-like performance in a smartphone.

12:54PM EST - UFS 2.0 is employed on the S6's.

12:54PM EST - LPDDR4 of course. 3GB of it.

12:54PM EST - 20% faster performance, 35% more efficient than the 5433 in the Note 4.

12:53PM EST - 64bit SoC with 14nm technology.

12:53PM EST - Performance - This is how.

12:53PM EST - Justin Denison of the marketing team takes the stage.

12:52PM EST - Again, design with purpose is hyped up.

12:52PM EST - One-touch auto-reply via heartrate sensor.

12:51PM EST - Colour-coded side-glow as notifications on the Edge version.

12:51PM EST - New side-widgets on the Edge versions.

12:51PM EST - Edge UX

12:51PM EST - Pro mode with manual controls of the camera.

12:50PM EST - No scrolling anymore in the camera menus.

12:50PM EST - New camera controls that are simple to reach.

12:50PM EST - Samsung applies a sort of material design.

12:49PM EST - Insanely responsive OS through processor and optimizations.

12:49PM EST - Simplified prompts

12:49PM EST - Icons replaced by text

12:48PM EST - New intuitive user experience

12:48PM EST - New design philosophy.

12:48PM EST - Hyun Yeul Lee - from the UX team takes the stage.

12:47PM EST - "This stuff will not bend"

12:47PM EST - 50% stronger metal than competing smartphones.

12:47PM EST - Gorilla glass 4

12:47PM EST - Gold, white, blue, green, black.

12:46PM EST - Gold has a shiny look.

12:46PM EST - Lots of new colour options.

12:45PM EST - First dual-curve smartphone.

12:44PM EST - "Design with purpose"

12:44PM EST - Showing off both versions - the Edge is incredibly thin.

12:43PM EST - Interesting they mentioned Enterprise

12:42PM EST - Total new design

12:42PM EST - The S6 and S6 Edge redefine the Galaxy line.

12:42PM EST - - We set out to build the best we have ever built

12:41PM EST - "Relentless Innovation"

12:40PM EST - Wireless Charging built-in by default.

12:40PM EST - "More choices for contactless payment"

12:39PM EST - Samsung Pay

12:39PM EST - 14nm SoC confirmed, this is the first in the mobile space.

12:38PM EST - 577PPI Display

12:38PM EST - J.K. Shin claims no other phone can match the new S6's.

12:37PM EST - The S6, and the S6 Edge to be specific.

12:37PM EST - Lots of intro video for the S6

12:37PM EST - Michael Bay would be proud.

12:36PM EST - Better want both good design and best in class smartphone.

12:35PM EST - AMOLED, the Note, the Gear

12:35PM EST - "New technology, better products"

12:34PM EST - "My first language is Engineering"

12:34PM EST - "Relentless Innovation"

12:34PM EST - He's taking a shot at all the internet rumours over the last few weeks. No more rumours now.

12:33PM EST - J.K. Shin, Samsung Electronics CEO takes the stage.

12:33PM EST - Youghee Lee takes the stage.

12:32PM EST - Samsung's got an impressive setup this year.

12:32PM EST - Intro video, we have started.

12:31PM EST - Lights off, things are starting off with a boom.

12:20PM EST - 10 minutes to go, things are quieting down. More trailers now.

12:08PM EST - Rather than a pass, everyone got glowstick wristbands

12:04PM EST - Start in 25 minutes, I wonder what we'll see this year?

12:02PM EST - The press is still flowing in, no orchestra this year it seems.

11:58AM EST - Here we are at Samsung Unpacked at MWC 2015. Ian on Photos, Andrei on text. Everyone is getting seated, seems to be almost 5000 people here



View All Comments

  • medi03 - Sunday, March 1, 2015 - link

    Yeah, like Xbox "it's about choice" guy.

    They don't talk to customers, they talk to tech reporters. Who could figure WTF 14nm means for their readers themselves.
  • jameskatt - Monday, March 2, 2015 - link

    The Samsung S6 vs The Samsung S5:

    1. NO Removable Battery
    2. SHORTER Battery Life
    3. NO MicroSD Card Slot - needed even with 128 GB Storage since 200 GB cards are here
    4. NO Waterproofing
    5. SLOWER Chip than the Qualcomm Snapdragon 810
    6. 40 FEWER Software Features than the S5
    7. Glass on front and back - easier to break

    Other than the parts that aped Apple, it feels like a few steps backward for an Android phone.
    Hopefully, Samsung has an Android phone with real features and a faster chip - like the Qualcomm 820 soon.
  • maroon1 - Sunday, March 1, 2015 - link

    I hope it have micro-SD memory

    Rumors are saying that it won't
  • KPOM - Sunday, March 1, 2015 - link

    I wonder if they will reveal an 18kt gold watch. Seriously.

    The S6 looks like what the S5 should have been. The key question is whether Samsung will be able to differentiate itself now that HTC, LG, and even Xiaomi are out there producing phones with high quality materials and good technology.
  • KPOM - Sunday, March 1, 2015 - link

    The reason I thought that Samsung might release a gold luxury Gear model is that Apple effectively pre-announced the April release more than a month ago in their earnings call, and that by announcing a luxury device a week before Apple provides final details about pricing, Samsung would have a chance to steal some thunder, and perhaps influence pricing itself. They seem to be back in compete-with-Apple mode. Reply
  • KPOM - Sunday, March 1, 2015 - link

    Not sure if all these direct comparisons to the iPhone are a good idea. It sounds like they are a little insecure. The ads were clever in 2011, but in 2015? Reply
  • cmdrdredd - Sunday, March 1, 2015 - link

    Yeah and they won't likely match real world tests.

    What's up with the focus on knox? That's one of the most hated "features" for enthusiasts who want to root. I guess they are trying to woo business adoption. Further, their push for Samsung Pay will probably not go anywhere. Goodle now owns Softcard's software and is teaming up with carriers to get adoption across the entire line and Apple has deals struck with many banks and merchants already to support their tokenization method. I think Samsung trying to push in is stupid. They should just go with Google Wallet because of Android universal support. I hope they don't try to block Google Wallet in an effort to force adoption of Samsung Pay.
  • Alexey291 - Sunday, March 1, 2015 - link

    It is also a useful feature for the enterprise. Which makes a muuuch bigger market :) Reply
  • KPOM - Sunday, March 1, 2015 - link

    I'm guessing that they are looking to convince businesses that it is safe to go with their technology, or let their employees BYOD the Galaxy S6. Reply
  • GC2:CS - Monday, March 2, 2015 - link

    Well many people say that samsung "project zero" was just an push to copy Apple like with the galaxy S after a prety serious stumble (or better said fall) in the smartphone bussines.

    And what is the first thing a copycat does ? Tells you how their copy is better than the original.

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