Over the past several years AnandTech has grown to be much more than just a PC hardware review site. In fact, we consider ourselves to be just as much about the new mobile world as we do about the old PC world. We leveraged our understanding of component and system architecture in bringing a deeper, more analytical look to mobile silicon and devices. As we continued to invest in our mobile coverage and expertise, we found that readers, mobile component and device makers responded quite well to our approach.
AnandTech’s focus grew, but we quickly ran into a bottleneck when it came time to monetize that mobile content. Our mobile content did a great job of helping to grow the site (as well as bring new eyeballs to our traditional PC coverage as well). While we had no issues competing with larger corporate owned sites on the content front, when it came to advertising we were at a disadvantage. Our advantage in quality allowed us to make progress, but ultimately it became a numbers game. The larger corporate owned sites could show up with a network of traffic, substantially larger than what AnandTech could deliver, and land more lucrative advertising deals than we were able to. They could then in turn fund a larger editorial operation and the cycle continues.
AnandTech has been profitable since its inception; it’s been on a great growth curve these past couple of years and we’ve always been able to do more with less, but lately there’s been an increased investment in high quality content. It wasn’t that long ago where the only type of content seeing real investment was shallow, poorly researched and ultimately very cable-TV-news-like. More recently however we’ve seen a shift. Higher quality content is being valued and some big names (both on the publishing and VC fronts) have been investing in them. Honestly we haven’t seen a world like this in probably over a decade.
Before his departure, Anand spent almost a year meeting with all of the big names in the publishing space, both traditional and new media players. The goal was to find AnandTech a home with a partner that had a sustainable business model (similar to AnandTech’s), but could add the investment and existing reach to allow the site to better realize its potential. That search led to a number of interesting potential partners; it was a refreshing experience to say the least knowing that there are groups in the world who really value good content. Ultimately that search brought AnandTech to Purch.
Purch met the requirements: they have a sustainable business model, are profitable and have the sort of reach AnandTech needs to really hit the next level. More fundamentally however, Purch’s values are in line with AnandTech’s. In fact, it wasn’t that long ago that Purch acquired one of AnandTech’s biggest competitors in the late 1990s: Tom’s Hardware. Purch had already demonstrated a value for the sort of deep, long form content AnandTech was known for. In meeting with the Purch business and editorial teams, there was a clear interest in further developing AnandTech’s strengths as well as feeding back AnandTech’s learnings into the rest of the Purch family.
AnandTech and Tom’s Hardware remain editorially independent, and though no longer competitors, the goal is to learn from one another. To further invest in the areas that make us different, and together with the rest of the Purch family help to bring a higher standard of quality to the web.
The AnandTech team is staying in place and will continue to focus on existing coverage areas. We’re not changing our editorial policies or analytical approach and have no intentions of doing so. The one thing that will change is our ability to continue to grow the site. This if anything starts from the top; with a publisher to more directly handle the business of AnandTech, this frees me up to spend more time on content creation and helping the rest of our editors put together better articles. And in a hands-on business like journalism that benefit cannot be overstated.
AnandTech was an incredibly powerful force as an independent publisher, but it now joins a family whose combined traffic is eight times larger than what AnandTech was on its own. Our goal is to continue to invest in what we feel is the right approach to building high quality content; now we have an even greater ability to do just that.
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klmccaughey - Friday, December 19, 2014 - link
Anand came, he conquered, and he cashed in,I am very sad to see this, but at some stage Anand was going to do this. He now has lifelong financial security and the site will deteriorate henceforth.
We now need a new soothsayer to make us a new site with the same quality.
nrencoret - Friday, December 19, 2014 - link
No congratulations here. Every time independent media outlets are purchased, either their quality or integrity or both are compromised.Tom's site is a great example of this. Sad to see THE premier tech site in the world fall prey to this failed model (as far as content quality and independence goes). The idea behind every case is always noble but something goes horribly wrong along the way. Thanks AT for becoming the best tech site and for all the knowledge I've gained throughout the years. In a couple of years what you did will be sorely missed.
Den - Friday, December 19, 2014 - link
The end of an era. I just hope this does not mean Anadtech will go to the dogs like Tom's Hardware did :(theSeb - Friday, December 19, 2014 - link
I don’t post in the comments section often, but I read 97% of the articles and have done so for many years. On the one hand, I have noticed decline in the number of in-depth articles, so I hope that this improves. On the other hand, I have seen Tom’s Hardware become a mess and I was wondering why…. now I understand why thanks to the press release.Tom’s Hardware is now impossible to read on a web browser without an adblocker. Trying to do it on a tablet becomes something between a joke and the most infuriating experience ever. It is a perfect example of “how not to do it”. With every swipe you’re likely to trigger an advert and they pop up all over the place, usually obscuring most of the screen. Is this what we have to look forward to at Anandtech?
I see no reason why this site will be any different and it is a pity. I understand the reasons very well, because, let’s face it, money talks, but I see nothing good in the future for this site.
Writer's Block - Friday, December 19, 2014 - link
I hope the reviews remain what has so far seemed unbiased.TinHat - Friday, December 19, 2014 - link
Ryan, Jarred, Kristian,Unlike some others i wish your new venture all the best. Thats it, ... no digs or reservations.
I look forward to the coming changes.
Doomtomb - Friday, December 19, 2014 - link
"new mobile world as we do about the old PC world"If you are using a PC, I guess you must be stuck in the past.
Anandtech sellouts. Founder leaves, then they sellout.
random2 - Friday, December 19, 2014 - link
"Purch acquired one of AnandTech’s biggest competitors in the late 1990s: Tom’s Hardware."Toms Hardware; A great site except for the fact it's home to every annoying method of advertizing on a website known to man. Closed my account with them years ago.
willstay - Saturday, December 20, 2014 - link
Maybe after TomsHardware was bought by Purch, it started losing its charm. I didn't know it was sold but started not liking it from around the same time (I would say around 2001). Hope Anandtech doesn't end up at the same corner.Tchamber - Saturday, December 20, 2014 - link
Ryan didn't say Tom's Hardware was bought in the 90's, but that they were Anandtech's big competitor in the 90's. Purch didn't acquire Tom's until July 2013. So whatever complaints we have about Tom's....they are not due to Purch's ownership.